I can’t tell you how many future business owners I’ve met who spend all their time designing a website, building a product, and then have no plan for bringing traffic to the site to sell it. And one of them was me!
My first business I created was an online language course. We spent months creating the product and the website. When we finally finished it, created our ecommerce site, incorporated our business we put our product up for sale … and crickets! No one came.
Creating an online marketing strategy is essential if you ever want anyone to see what you have to offer. For as many stories as you here ‘if you build it they will come’, 1,000 marketers will tell you that you could have the best product in the world, but if you don’t market it, there will be no one to buy it.
That’s why as part of our services we include a comprehensive online marketing strategy and education for entrepreneurs. The details of each business’ strategies will vary, but the general principles are the same and you need to know them well. Then your contacts, content, and creative genius can take you the rest of the way!
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